Head of Go-to-Market & Marketing

We're collaborating with an exciting, fast-growing company based in Barcelona — a disruptive player in the tech industry with strong ambition and momentum for the future.

We're seeking a profile with a rare mix of analytical precision, creative thinking, and executional drive. This person will shape ourmarket identity, orchestrate high-impact initiatives, and ensure our story translates into measurable business growth. The ideal candidate is ambitious, proactive, and thrives on turning strategy into concrete results.

Role Purpose

• Craft a unified and scalable market positioning that strengthens our presence across multiple industries.
• Build narrative consistency throughout all marketing, communication, and commercial touchpoints.
• Launch and optimize data-driven programs designed to accelerate business development and revenue generation.

Key Areas of Impact

1. Sales Enablement & Strategic Assets

• Create structured and compelling sales materials that define our value proposition and differentiation.
• Develop clear storylines, playbooks, and vertical-specific frameworks to support business conversations.
• Use market insights and sales feedback to continuously evolve assets and ensure full alignment between teams.

2. Integrated Communications & Campaign Leadership

• Design and execute omnichannel communications that strengthen brand perception — from digital platforms to executive thought leadership.
• Translate complex technical products into accessible, persuasive business messages.
• Plan and optimize campaigns aimed at targeted audiences, ensuring measurable contribution to the pipeline.
• Coordinate participation in events, webinars, and strategic partnerships that enhance visibility and engagement.

3. Market Intelligence & Positioning Strategy

• Identify and articulate our role in the broader market landscape, pinpointing what sets us apart from competitors.
• Collaborate with sales and product leaders to distill customer insights, buying motivations, and emerging trends.
• Build structured frameworks for go-to-market strategy, vertical segmentation, and ideal customer profiles.

What We're Looking For

• Minimum 5 years of experience in B2B marketing within the technology or digital solutions ecosystem.
• Strong analytical skills combined with creative problem-solving and a growth-oriented mindset.
• Proven capability to turn strategic concepts into tangible, high-impact initiatives.
• Excellent communication, narrative development, and stakeholder management skills.
• Hands-on marketer who loves execution as much as strategy, and operates with full ownership and initiative.
• High level of autonomy and capacity to prioritize in fast-moving, high-growth environments.
• English fluency required; Spanish proficiency is a plus.
• Experience in platform or infrastructure-oriented technology environments, where solutions are not standalone products but part of a broader ecosystem involving cloud, networking or distributed systems (e.g. cloud platforms, telecom environments, network software, infrastructure orchestration, or hybrid IT environments)
• Background in telecom, cloud, networking or engineering-driven environments, enabling fast understanding of complex technical solutions
• Ability to ramp quickly and build strong domain understanding in a short period of time
  

Measurable Outcomes

• A clear and consistent market narrative embraced across teams and channels.
• Structured sales enablement resources that drive coherence in client interactions.
• Strong, data-backed marketing programs contributing to lead and pipeline growth.
• Consistent and credible brand presence across industry touchpoints.
• Material improvement in how the organization communicates its value, internally and externally.