Large Format Print France Marketing Manager

Large Format Print France Marketing Manager

Description -

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.

Our Large Format Print Business is a worldwide leader in commercial and industrial printing solutions.  The Large Format Print portfolio includes DesignJet, Latex, and software solutions which are instrumental in driving the analog-to-digital transformation of the printing industry.

With an impressive portfolio and a strong innovation pipeline, we are currently hiring for a Large Format Marketing Manager for France, to join our hugely successful EMEA marketing team.

France Marketing Manager, Large Format Print Marketing,

The person in this role will own the planning, execution, measurement, and optimization of local/regional marketing campaigns and content strategy with the goal of driving measurable business impact.

The successful candidate will have 5+ years of marketing experience, solid project management skills, good communications and influencing skills, and a relentless go-getter attitude.

If you are our France Marketing Manager, you will have an opportunity to:

• Be a strategic partner to the Large Format Print Business in France

• Develop and implement comprehensive marketing strategies, based on OGSMs, to drive profitable market share and revenue growth for large format business at regional level, with clear objectives and aligned to key marketing platforms.

• Analyse the performance and impact of the marketing initiatives, using data and insights to optimize and improve impact and effectiveness.

• Direct the development and execute marketing strategies (demand capture & demand creation), content & promotion assets, and traffic & conversion tactics - in collaboration with agencies

• Partner with WW, regional and local marketing & sales teams to enable sales capability in channel partners & resellers across the region

• Collaborate with search agencies & specialist teams to enable search strategies (SEM/PLA) to drive ecommerce traffic & sales conversion and paid media campaigns.

• Lead content strategy and AI search optimization strategies to drive increased presence in the digital shelf and improved conversion

• Lead analysis of marketing revenue contribution & attribution for marketing campaigns and eCommerce & marketplace platforms.

• Be a part of the local/European tradeshows and events organization committee

Key responsibilities:

• Strategy, planning, and execution

  • Leads country strategies to deliver results

  • Works closely with category and sales to ensure alignment and focus

  • Utilizes data to facilitate effective marketing strategy and planning

  • Designs, plans, and executes demand and lead generation campaigns

• Operational excellence

  • Owns end-to-end marketing campaigns execution, measurement, and reporting

  • Works with internal and external technical and creative teams as needed

  • Uses data to identify trends and insights to optimize performance

  • Develops customer success stories and other end-user tactics

  • Operates under a customer-first and results-driven mindset

Education and Skills Required:

• 5+ years of experience in Marketing and/or Demand Generation.

• BA or BS degree in Business, Communications, Marketing or a similar field

• Strong data and analytical skills (measurement, ROI, forecasting).

• Excellent interpersonal skills: ability to build, manage and influence different management levels, agencies & virtual teams

• Agility and ensuring timelines are met in activation of campaigns, with strong project management skills

• French Native, English Fluent

• Personal drive & ambition, desire to collaborate and make things done

• Genuine interest in the Large Format print business

• Experience in the online space is a plus (e-business, search, paid media, content syndication, programmatic, etc.), including trends and technologies.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"