Brand Manager Jack Daniel's FOB Iberia

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day One:

Become responsible for our brands in Spain by developing, coordinating, and implementing the annual marketing plan aligned with the strategy and global guidelines.  

What You Can Expect:

• Develop and implement the strategic Marketing Plan in collaboration with the Senior Brand Manager.

  • Define Marketing objectives and kpi’s based on key insights of brand review process
  • Develop the execution of portfolio strategy and prioritization.
  • Translate brand strategy into key initiatives
  • Work closely together with Trade Marketing to get alignment on priorities and activities.
  • Develop communication briefings for content creation, community engagement and media activation
  • Lead the development and excellent execution of  all areas for the brand plan (ATL&BTL)
  • Continuously track and improve brand activation and brand experience delivered. 

• Communicate internally our brand's strategy and bring on board the commercial team.

  • Understand and build on learning from other departments.

• Become an ambassador of our brands internally & externally.

• Lead cross functional teams (local and international) to develop key projects.

• Manage and coordinate external agencies.

• Become an expert of the different financial elements that affect the P&L management and monitor and control the A&P budget.

• Actively seeking into consumer, brand and business insights to help evolve the brand

  • Developing monthly reporting
  • Participating in annual reviews
  • Deep diving into ongoing risks and opportunities

• Act as a key stakeholder for Trade Team

  • Contributing to on & off trade strategy
  • Integrating consumer-focused campaigns with strong trade activation
  • Contribution to management of pricing and budget challenges for brands
  • Coordinating with sales and trade teams, for instance, on customer visits and preparing reports for key accounts
  • Developing gift packs that respond to channel and consumer needs

• Campaign Management and Communication

  • Driving the execution of global and local brand campaigns
  • Coordinating PR and influencers (e.g., Two Jeys, McLaren partnership)
  • Active campaign optimization in-flight.
  • Addressing legal and communication requirements related to marketing efforts.
  • Evaluation of performance and effectiveness taking accountability on kpi’s.

• Manage our distributor partners in Portugal, Andorra, Gibraltar & Malta for the development of local Marketing plans

  • Sharing global vision and priorities delivering strategic guidance
  • Collaborating in the development of local activations
  • Holding distributors accountable on activation performance and clear actionable reporting
  • Giving tools to enable education, brand coherence and operational excellence in plan implementation

What You Bring to the Table:

• +  6 years’ experience in Marketing

• Strong oral & written communication in Spanish & English

• Good Excel, PowerPoint, and Word skills

• Good knowledge level of marketing disciplines: Market analysis (sell-in, sell-out, brand health and consumer research), strategy & marketing mix development incl. communication & media, PR, influencers, social media, sponsorship and brand events.

• Project management capabilities taking full ownership with proactivity

• Business Acumen & entrepreneurial thinking

• Good analytic and strategic understanding

What Makes You Unique:

• Sales/FMCG understanding, preferably spirits

• Passion and grit with strong goal orientation

• Hands-on person proven to turn strategic ideas into tangible realities

• Analytic & research mind set

• Consumer obsessed and business savvy

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#jackdaniels

#LI-Hybrid

Requisition Type:

Management Level:

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